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Jobs at Factual

Hard problems. Diverse technology. Amazing culture.

Associate Product Marketing Manager, Data for Marketers

Los Angeles

Factual is a data company pioneering the use of location to improve advertising relevance, measure campaign effectiveness, and yield real-world consumer insights. We’re looking for exceptional people to join our fast-growing marketing team and help us power the mobile revolution.

Summary:

Factual’s product marketing team is responsible for simplifying complex concepts into clear, compelling stories in order to drive measurable results. As the Associate Product Marketing Manager, you’ll work with a cross-functional team to drive messaging and positioning, competitive analysis, sales enablement, and training for products in our Data for Marketers business unit.

If you are a passionate digital marketer who thrives in dynamic, fast-paced environments, jumps at the opportunity to take on new challenges, and has a strong desire to learn, share and grow... we want to hear from you!

What You’ll Do:

  • Craft crisp, concise, and persuasive product messaging that conveys our unique value proposition to brand and agency stakeholders
  • Create engaging, highly-visual sales collateral –– including one-sheets, ebooks, white papers, and more
  • Create product support and training materials –– including written copy, visuals, and video –– to enable self-service and drive increased utilization
  • Perform competitive and market research, and train internal teams on key product differentiators
  • Collaborate with the growth marketing team to develop marketing campaigns to drive awareness and adoption among prospective customers
  • Collaborate with email marketing team to improve customer retention and cross-sell
  • Collaborate with sales, services, marketing, and product to understand customer needs and help inform the product roadmap
  • Work closely with the product team to understand new product features and releases, and own internal product communication/training

Requirements:

  • 3-5 years experience working in digital advertising, with experience planning/executing mobile ad campaigns (including geofencing and audience targeting)
  • Deep understanding of the adtech ecosystem and the roles of key players (including DSPs, DMPs, exchanges, etc.)
  • Stellar communication skills. Exceptional writing, editing, and content creation abilities.
  • An eye for design and a passion for visual storytelling. Strong attention to detail.  
  • Project management experience.
  • Genuine interest in marketing, technology, and data.
  • Bachelor’s Degree with coursework in business/marketing

Nice-To-Haves:

  • Experience in product marketing, product management, or similar functions for technical products
  • Experience working in advertising technology (e.g., at an ad network, DSP, mobile advertising exchange)
  • Start-up experience
  • MBA or Masters Degree